Consumer demand in the audio industry

1‌. Consumer group: Understand the characteristics of the main consumer groups, such as age, gender, income level, interests and hobbies.

2‌. Change in demand: Analyze the changing trends of consumer demand, such as changes in sound quality requirements, appearance design, intelligent functions, portability, and other aspects of demand.

3. Purchasing behavior: Study consumers' purchasing behavior, including purchasing channels, purchasing decision-making processes, brand loyalty, etc.